Seth Godin – Don’t Be Authentic – A BONUS EPISODE

Seth Godin has been writing a daily blog for over a decade. Over 1 million read it every day. He is one of the most well-known marketers in the world, with several books and five Ted Talks to his name. He is also a baker. Several years ago, his name came up on a controversial topic: Who invented the Everything Bagel? Seth is not sure who did, but he is sure who didn’t. 

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